Converse Opens Its First West Coast Flagship Store in Santa Monica, California
The Santa Monica store is located at the Third Street Promenade and will open Saturday, February 11. Converse Customization is the driving force behind this new retail location, where customers will have an opportunity to showcase their creative spirit and design truly one-of-a-kind footwear, apparel and accessories on a scale that has never been offered before.
"We are excited to open our first West Coast flagship in Santa Monica, bringing Converse to such a dynamic and innovative community," said Jim Calhoun, Chief Executive Officer and President, Converse. "With this store, Converse hopes to give consumers the opportunity to unleash their creative spirit by taking customization to the next level and making our merchandise their own. We look forward to offering our most expansive product assortment yet and an unparalleled shopping experience that truly celebrates our consumer's originality.
